For the design process we started with three initial design concepts for the Home page. After sharing the designs with the client, we took their feedback and then went through a series of revisions until the Home page was perfect for them. Using that approved design we then rolled out the other page designs using Adobe Creative Cloud. The SCRFA wanted to keep their existing branding so we used the logo as the keystone to the design. The brand shades of blue are used throughout the design. In addition to this SCFRA had access to a wealth of photography from the specialist marine life photographer Richard Barnden.
Having unique, relevant photographic material available to use is an enormous asset in a design project. Stock photography can be great, however original photography takes a design to the next level.
For the typography we went for a striking combination of Oswald for the titles with Merriweather for the paragraph text.